The article “Businesses Embedding Sustainability Outperforming on Profitability & Talent Attraction — IBM Survey” discusses the findings of a recent IBM survey on the impact of sustainability practices on business performance. The survey revealed that companies that prioritize sustainability and embed it into business strategies outperform competitors in profitability and talent attraction.

The survey found that 54% of respondents reported that sustainability efforts positively impacted profitability. In comparison, 65% stated that these efforts made attracting and retaining top talent easier. Additionally, the survey showed that companies with strong sustainability practices can navigate disruptions, innovate, and differentiate in the market.

The article emphasizes the growing importance of sustainability in business strategy and highlights the benefits of integrating sustainability into operations. It also serves as a call to action for companies to prioritize sustainability to drive financial performance and attract and retain top talent. Overall, the article underscores the significance of sustainability in the business world and provides concrete evidence of its positive impact on a company’s bottom line and ability to attract and retain top talent.

(Source: Segal, Mark. “Businesses Embedding Sustainability Outperforming on Profitability, Talent Attraction: IBM Survey.” ESG Today, 29 Feb. 2024,

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